Latest Mobile Commerce Trends That Will Dominate 2022
The ecommerce industry is changing at a rapid pace, especially after the pandemic. Every year, there are new trends that help businesses grow and compete in the market. 2022 will be no different. As the pandemic slows down, we might see penetration of ecommerce also slowing down as compared to 2020. However, many ecommerce businesses aim to move into the next year with the goal of fast growth.
ecommerce is an ever-changing industry, and you need to keep up with the latest mobile commerce trends to outdo your competitors. Here are some of the latest mobile commerce trends that will dominate 2022 and the years beyond.
While shopping online, customers have to provide vital information related to their payment mode, identity, and address. When consumers have to add the same information repeatedly, it might lead to frustration and can also impact the buying decisions.
Most of the carts abandoned on mobile commerce applications are because of all the inconvenience regarding entering important information over a small screen. If you want to ensure customer satisfaction, ease of use is crucial.
The solution is the eCommerce mobile application that stores customer information to their user profile. By this, when it’s time to make a purchase, you don’t need to enter the tedious details every single time. One-click ordering allows hassle-free shopping and completes the whole purchase cycle with just one click.
Using Social Media Channels as Sales Channel
Social media platforms have global audiences, and the number is in billions. You can take the example of TikTok. It’s the most downloaded app in Apple’s App Store and triggers users to spend £37 million each year. Most of the social media platforms are evolving to facilitate commerce so that users can purchase products from third-party vendors without leaving the app.
In 2020, Instagram came forward with a Shopping tab so that users can explore new products. Pinterest uses buyable pins for promoting items for sale. Similarly, Facebook pushes retailers to use its built-in storefront and also simplifies the process of uploading products.
The live shopping mobile commerce trend will definitely flourish in 2022, with platforms like Facebook and Instagram having their own streaming features.
Image Recognition Tech:
With the evolution of AI and ML, image recognition technology is finding more applications in the ecommerce space. With this technology, mobile apps have built-in scanners that capture, match, and recognize images of similar products that are available for sale.
It helps consumers to compare features and prices before making a purchase online or in-store. You can leverage this tech and enable your consumers to search for more product details through visual search. When you add this feature to your M-Commerce app, it ensures a seamless shopping experience.
Mobile devices have smaller screens and site-searching, and navigation is uncomfortable on them. Make sure that your M-Commerce app has an appealing and well-designed UI to facilitate seamless navigation and search through the wide variety of products available.
Consumers prefer to use the search bar for finding their desired products while shopping online. Smart site search provides the results matching perfectly with the search terms. When your M-Commerce apps display filtered results quickly, it ensures a great UX with higher conversion and more repeat customers.
It’s been a while that voice assistants such as Alexa and Siri and smart speakers have been around. But voice shopping is getting rapidly popular these days. Consumers are extensively using voice search to look for products, track delivery, and place orders. They also use voice for giving a review, reordering items, and contacting customer support.
Quick accessibility and convenience of voice shopping make it a preferred feature for most online consumers. Therefore, businesses need to optimize their mobile apps for voice search. Starters need to make their mobile application friendly for voice shopping. Voice shopping will have a great impact on the commerce trends of 2022 and years beyond.
Omnichannel Mobile Shopping:
Omnichannel is simply the practice of selling products through multiple channels. These different mediums include a mobile application, physical store, and ecommerce website. ecommerce business owners need to understand that consumers obtain information from a wide range of sources before making a purchase. Having a physical retail location can change the way people buy online.
Almost 73% of people switch brands if they don’t get a consistent Omni channel experience from a company. Brands having a physical retail presence along with an online store can treat the customers differently.
ecommerce businesses that want to dominate the market in the years to come must prepare themselves by adapting to the latest trends. These mobile app development trends will play a significant role in the ecommerce industry. M-Commerce is the most preferred and efficient shopping process for people who like online shopping by tapping a few fingers.
Before choosing any trend, you want to introduce into your business; you must consult a reputable vendor like Xavor Corporation. Xavor has been in the mobile application industry for more than two decades and will help you implement the latest M-Commerce trends into your enterprise according to your business needs.